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Merrick Variety Pack
Enlisted Design | Wet Dog Food | Packaging
When Merrick Pet Care decided to introduce a variety pack for their wet dog food cans, it marked a significant project as the company's first venture into shrink wrap packaging. In this role. I was tasked with creating the designs for all panels of the shrink wrap. Using Adobe Dimensions, my team and I developed 3D visualizations to ensure the designs were not only visually appealing but also practical and efficient for production. Working closely with the production team, I optimized the dielines for multiple panels, ensuring consistency across different packaging formats. The resulting shrink wrap design enhanced the presentation and shelf appeal of Merrick's wet dog food variety pack, providing a visually cohesive and functional solution for consumers.
Merrick Lil' Plates Petite Pâtés
Enlisted Design | Wet Dog Food | Packaging
With my illustration background, I was given the task on designing illustrations for Merrick Lil Plates Petite Pâtés. This involved using digital tools like Procreate on my iPad to create detailed drawings of the pâté and its ingredients. During this drawing process, I wanted to bring as much texture and color as much as possible to showcase the natural quality of the ingredients used in the pet food. The goal was to create visually appealing artwork that reflects the gourmet nature of the food and resonates with consumers seeking high-quality options for their pets.
Final Design
Sketches
Merrick Lil' Plates Petite Pâtés Variety Pack
Enlisted Design | Wet Dog Food | Packaging
After designing the cans, the next task was designing a variety pack for Merrick Lil Plates Petite Pates. This involved creating a visually appealing layout that showcases each flavor distinctly. The packaging design focused on clear labeling and simple, modern aesthetics to highlight the assortment of pâtés. Using straightforward color schemes and typography from the Lil' Plates branding enhanced the product's shelf presence and appeal to pet owners. Including ingredient illustrations emphasized the natural quality of the food. The goal was to design a variety pack that communicates the range of flavors effectively and caters to consumers looking for convenient, high-quality options for their pets.
Photoshoots
Enlisted Design | Lil Pâtés | Soirees | Photography/Photo Editing
Working with Merrick's senior visual designer was a rewarding experience. Together, we photographed pates for Lil' Plates and transformed the images into visually appealing pieces using Photoshop. I then edited the photos to make the food "pretty". This collaborative effort emphasized attention to detail in capturing and enhancing each dish's essence, resulting in stunning visuals that aligned seamlessly with Merrick's brand image and vision.
WHOLE PÂTÉ
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CUT PATE
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